Abstract

Innovation is imperative for organizational survival and growth. In the turbulent digital age, the complexity, uncertainty, and dynamics of the business environment are amplified as major megatrends themselves are evolving at unprecedented rates. Rapid technological advancements, particularly in artificial intelligence (AI) and smart autonomous systems, have ushered in a new era where innovation can be focused on macro ecosystems rather than micro subsystems. This paper presents a conceptual framework for “econnovation,” which is ecosystem-focused innovation supported by advanced digital technologies, especially autosapient (autonomous and human-like) AI, aimed at achieving sustainable competitive advantage. The paper reviews the evolution of organizational innovation, sustainable innovation strategies, potential econnovation systems, and the hard and soft enablers for econnovation implementation. The ultimate goal of econnovation is to develop smart solutions to major problems for organizations and beyond.

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